3 posts
Digital Marketing
Since Penguin landed, every refresh sends people into a panic. How to tell a real drop from noise, and why a calm mid-year link audit beats thrashing.
14 Aug 2012
There is no button to undo a Penguin hit. Recovery means finding bad links, emailing webmasters to remove them, and filing reconsideration requests.
16 May 2012
Google's Penguin update targets manipulative links and over-optimised anchor text. An early read on who gets hit and why recovery is far from clear.
25 Apr 2012
